“Potential Spam,” “Spam Risk,” and “Scam Likely” Labels Impact the Credibility of Your Debt Collection Agency
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“Potential Spam,” “Spam Risk,” And “Scam Likely” Labels Impact The Credibility Of Your Debt Collection Agency
The rapid increase in spam, robocalls, and scam calls has made consumers more cautious when answering calls from unknown numbers. As a result, legitimate debt collection agencies sometimes face the challenge of having their calls labeled as “Potential Spam,” “Spam Risk,” or “Scam Likely,” affecting their credibility and success.
Stats on the Impact of Spam and Scam Labels on Debt Collection Agencies:
According to Truecaller, the United States received an average of 58.5 spam calls per user per month in 2020 (1). This situation makes it challenging for debt collection agencies, as consumers may not answer calls mistakenly labeled as “Potential Spam,” “Spam Risk,” or “Scam Likely.”
A YouMail survey revealed that over 50% of respondents were less likely to answer calls from unknown numbers due to the rise in spam and scam calls (2). This reluctance has significant implications for debt collection agencies, as it directly affects their contact and success rates.
Effects of “Spam,” “Spam Risk,” and “Scam Likely” Labels on Credibility:
Decreased Contact Rates: Consumers are less likely to answer calls labeled as “Potential Spam,” “Spam Risk,” or “Scam Likely,” leading to lower contact rates for debt collection agencies.
Eroded Trust: Labels such as “Potential Spam,” “Spam Risk,” and “Scam Likely” can erode trust between the debt collection agency and the consumer. If consumers perceive an agency’s calls as spam or scams, they may be less likely to engage in constructive communication or work towards a resolution.
Negative Brand Image: The labeling of calls with “Potential Spam,” “Spam Risk,” or “Scam Likely” can contribute to a negative brand image for debt collection agencies. Consumers may associate the agency with spam or scam calls, which can hurt their reputation and make it more challenging to establish credibility in the long run.
Lost Opportunities: As contact rates decrease and trust erodes, debt collection agencies may experience a decline in successful debt collection. Labels like “Potential Spam,” “Spam Risk,” and “Scam Likely” can lead to lost opportunities, negatively impacting the agency’s bottom line.
Debt collection agencies must be aware of the issue of mislabeling and take proactive steps to ensure that their calls are accurately labeled and perceived as legitimate by consumers.
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(1) Truecaller Insights. (2020). Truecaller Insights: Top 20 Countries Affected by Spam Calls in 2020. Retrieved from https://www.truecaller.com/insights
(2) YouMail. (2020). YouMail Robocall Survey: Consumer Attitudes and Behavior. Retrieved from https://www.youmail.com/phone-lookup/press-releases/youmail-robocall-survey-consumer-attitudes-and-behavior