Even though every third party organization has their own secret “recipe” for assigning risk ratings, we’ve still learned that is mostly boils down to two main factors:
- Analytics
- Crowdsourced reporting
It’s that simple – but this is also where it can start to get complicated. Some examples of analytics include:
- How many phone calls you are making, compared to how many you used to make
- Duration of your phone calls
- Volume of calls compared to duration of calls
Also included in the analytics is how many consumers are “reporting” your number.
Consumers have the ability to report your number as “spam” or “not spam.”
The more consumers that report your number as spam, the higher your risk rating goes. The higher your risk rating, the more likely your call is to be labeled or blocked.
If you are a legitimate business and want to protect your calls from being mislabeled, stay tuned. In future episodes, we’ll be addressing how to fix mislabeled calls and protect them from being mislabeled in the first place.
In the meantime, you can always schedule a time to learn more about how we can help our clients overcome their call blocking and labeling challenges.
