Why Your Insurance Agency’s Calls Are Marked Spam

If you’re running an insurance agency, you’ve probably noticed it’s getting harder to reach customers by phone. People aren’t picking up, and when they do, they’re confused or suspicious. If this sounds familiar, your calls may be showing up as “Potential Spam” “Spam Likely” “Spam Risk” or even something worse. It’s time to work on your insurance agency caller ID reputation!

And that’s a problem that goes deeper than just low answer rates, it’s killing productivity and putting revenue at risk.

Let’s walk through why this is happening, what it’s costing you, and how your agency can test phone numbers, monitor caller ID reputation, and fix spam labeling before it becomes a bigger issue.

🚨 80% of Consumers Aren’t Answering Unknown Numbers

That’s not a typo! A Pew Research Center study found that 80% of U.S. adults ignore calls from unknown numbers.¹ And that’s before those calls are flagged as spam.

Once your number is marked as “Spam Likely”, your answer rates can drop by as much as 90%, according to Hiya’s 2024 State of the Call Report.² That means 9 out of 10 of your calls could be getting auto-declined without your team knowing why.

💡 Why Insurance Agencies Are Especially Vulnerable

Your business depends on outbound communication; quoting policies, following up with leads, checking in with current clients. But this high-volume activity can trigger spam filters!

You may be using:

•  – Multiple outbound lines or rotating numbers
•  – Numbers that have been recycled from a previous business with poor calling practices.
•  – Scripts that sound too similar to cold call spam
•  

Even if your agency is fully compliant, your caller ID reputation can still take a hit just by looking “suspicious” to the algorithms that score and label calls.

🔍 How to Know if Your Calls Are Being Flagged

The first step is running a caller ID test; not just once, but regularly.

Here’s how to tell if you’ve got a problem:

•  – Customers say your call showed up as Spam Likely or didn’t ring at all
•  – Your team sees consistent drop-offs in connection rates
•  – You use a test phone number and see spam or scam labels from carriers like AT&T, Verizon, or T-Mobile
•  – You aren’t actively working with the carriers to get your numbers registered

📉 What It’s Costing You

When your calls are being flagged, the consequences add up fast:

•  – Lower contact rates = lost revenue
•  – Damaged trust and brand perception
•  – Wasted time and energy from your agents leading to burnout
•  

A flagged number could turn a warm lead into a cold one, or lose them altogether.

✅ How to Fix It (and Keep It Fixed)

This isn’t a one-and-done problem. Caller ID reputation is constantly changing and your team needs a proactive plan. Here’s what we recommend:

•  – Follow best calling practices to reduce the chances of numbers getting labeled
•  – Use a test phone number to monitor how your calls show up to real consumers
•  – Automate reputation monitoring so you don’t get blindsided again with a solution like Numberlab

🔧 How Numberlab Helps Insurance Agencies

This is exactly why we built Numberlab.

Numberlab helps insurance agencies automatically monitor and improve how their calls are labeled, without the manual lift. It works behind the scenes to clean up your outbound lines so you can get back to doing what you do best.

With Numberlab, you can:

•  – Run a caller ID test across all major U.S. carriers and see which numbers are labeled as spam, scam, and more
•  – Automatically register and remediate your numbers with carriers
•  – Maintain a clean, trusted caller ID reputation at scale!

🚀 Don’t Let Spam Labels Kill Your Contact Rates

Your clients deserve to know it’s you calling.
Your team deserves to have their calls answered.

Numberlab takes the guesswork out of cleaning up your phone numbers so your agency can stay productive, compliant, and competitive.

👉 Book a demo today or Start testing your numbers with Numberlab

Sources:

1. 1. Pew Research Center, “Americans and Their Cell Phones”
   https://www.pewresearch.org/fact-tank/2019/10/16/most-americans-dont-answer-calls-from-unknown-numbers/

2. 2. Hiya, “State of the Call 2024 Report”
   https://www.hiya.com/state-of-the-call